Get the skills and strategies you need to grow professionally and lead in challenging times at the 2010 Agri-Marketing Conference.
• Learn how to get ag’s message out using groundbreaking new media
• Discover how companies are forging unique partnerships to build trust
• Gain a renewed sense of pride in the promise of American agriculture
Take a trip to the Heartland for unbeatable networking and a line-up of internationally known keynote speakers.
The New Rules of Marketing & PR: How to use Social Media, Blogs, News Releases, Online Video & Viral Marketing to Reach your Buyers Directly
Thursday, April 22 ~ 9:00 – 10:30 a.m.
Get ready. Hold on tight. The rules of marketing are changing.
Consumers are demanding more relevant messages. Channels are proliferating. Marketers must find a way to target more effectively and create integrated campaigns that support the brand and deliver ROI.
Are you ready to leverage new web-based communication like blogs, YouTube videos, ebooks and more?
David will show you how. He’ll share a step-by-step action plan for harnessing the power of the new rules of marketing and PR. Learn how to identify audiences, create compelling stories and ideas and use them to get willing consumers in the buying process. Told with many case studies and real-world examples, this is a practical discussion about the new reality of PR and marketing.
David is a marketing strategist and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR, is an award-winning BusinessWeek bestseller and is being published in 25 languages.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
David’s clients include Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River and many more.
How To Sail Above Rough Seas
Thursday, April 22 ~ 11:00 a.m. – 12:30 p.m.
What could this one man possibly have to say that is important enough for the Commander of the Allied Air Forces to ask his help? Why did every senior leader the United States Air Force has in Europe and the Middle East recently assemble in one room—at one time—to listen?
Andy Andrews has spent his life as a “noticer.” Time and again he has keenly observed small things that have made huge differences to corporations, organizations and our country’s leaders. His most exciting find in recent years has been the proof that any organization can prosper, even while others around them are in financial meltdown.
This past year, Andy’s client Keller Williams Realty in Colorado experienced whopping 400% increase—despite 2007 having the lowest housing market averages of the last two decades. Andy uses an organization’s own background and current culture to create an immediate and lasting increase in their production.
Hailed by a New York Times writer as a “modern day Will Rogers who has quietly become one of the most influential people in America,” Andy is an internationally known speaker and novelist whose combined works have sold millions of copies worldwide. He has been received at the White House and has spoken at the request of four different United States Presidents.
His clients include AT&T, Coca-Cola, the U.S. Air Force, Microsoft, and Honda, just to name a few. Andy will help you jump start both your personal and professional development and help you adapt successfully to change and challenging times.
American Farmer: The Heart of Our Country
Friday, April 23 ~ 10:30 a.m. – 12:00 Noon
Paul’s intimate portraits convey the strength, compassion and vulnerability of the human spirit. In his first book, American Farmer: The Heart of Our Country, Paul honors the rich history and boundless future of American agriculture with over 150 portraits from farmers and ranchers all over the country.
Join your colleagues for this inspiring closing session. Reignite your passion for ag as Paul leads you through his journey to nearly 200 farms to capture the grit and spirit of rural life.
These are the men and women who nurture and sustain the land. The farmers who feed nations around the world. You owe it to yourself to take part in this stirring celebration of American agriculture.
Paul began his photography training at Detroit’s Center for Creative Studies. He continued to refine his craft in the New York studios of legends like Annie Leibovitz. Since launching his own career, Paul has worked with a wide range of corporate, advertising and editorial clients including American Express, Sony, Citigroup, Ford and many others.
He was recently awarded the 2009 Western Heritage Award for “best photography book” from the National Cowboy and Western Heritage Museum.
To register, visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=8.
Innovations in communication, production and packaging are revolutionizing the agriculture industry. Combined with the dramatic increase in need for safe, plentiful food, today’s agriculture professionals must navigate the challenges of a “Globally Local” World. NAMA’s 2010 Trends in Agriculture conference, October 5-6, in Minneapolis, will help you stay ahead of the curve and gain an edge in the rapidly changing landscape of our global agriculture market.
Dave Seehusen, Executive Vice President, Ag Business Development for Land O’Lakes, Inc., was honored with the 2010 Agribusiness Leader of the Year award, April 21, in Kansas City.