Register Now for NAMA Boot Camp!

Written by NAMA on Wednesday, May 16, 2018 , 9:14 am

Join the National Agri-Marketing Association for the 15th annual NAMA Boot Camp, August 15-17 in Kansas City.

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

You can find hotel information and the schedule-at-a-glance on the Boot Camp Website. Speakers are currently getting finalized so check back often for updates.

REGISTER NOW!

Get Your Company Noticed at Boot Camp

Written by NAMA on Wednesday, May 16, 2018 , 9:14 am

The upcoming NAMA Boot Camp provides several opportunities to get in front of great professionals new to the industry and to NAMA. Take a look!

— Opening Night Dinner = $1,500

— Opening Night Reception = $1,000

— Opening Keynote Speaker =  $1,000

— Luncheon = $1,500

— Second Night Reception = $1,500

— Boot Camp Ag Information Notebook = $800

— Breakfast = $750

Contact Jenny Pickett at jennyp@nama.org for more information.

Register Now: Boot Camp 2018

Written by NAMA on Wednesday, May 2, 2018 , 12:06 pm

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

Join the National Agri-Marketing Association for the 15th annual NAMA Boot Camp, August 15-17, in Kansas City.

REGISTER NOW!

The Hotel:

The Kansas City Marriott Country Club Plaza in Kansas City, MO. The room rate is $155.00 and the cutoff date is July 24, 2018. Reservations made after July 24 are subject to higher rates and potential unavailability. Call Marriott Reservations to reserve your room, 1 (800) 810-3708. Make sure to mention the National Agri-Marketing Association when making reservations. Click here to reserve your room online.

Schedule-At-A-Glance: 

Wednesday, August 15
8:00 a.m. to 4:00 p.m. MoKan Ag Tour
5:00 to 7:30 p.m. Welcome Dinner & Networking Activity
Thursday, August 16
8:00 a.m. Breakfast
8:30 to 10:00 a.m. General Session
10:00 to 10:30 a.m. Break
10:30 a.m. to Noon Producer Panel
Noon to 1:30 p.m. Luncheon Panel Discussion
1:30 to 2:30 p.m. Breakout Sessions
2:30 to 3:00 p.m. Break
3:00 to 4:00 p.m. Breakout Sessions
4:30 to 6:30 p.m. Offsite Reception
Friday, August 17
8:00 a.m. Breakfast
8:30 to 10:00 a.m. General Session
10:00 to 10:15 a.m. Break
10:15 to 11:15 a.m. Mentor Panel Discussion
11:30 a.m. Meeting Adjourn

14th Annual NAMA Boot Camp Looks to the Future

Written by NAMA on Wednesday, August 16, 2017 , 3:43 pm

Attendees brought an obvious enthusiasm for all things agriculture to the 2017 NAMA Boot Camp. Agri-marketing newcomers and industry veterans alike grew knowledge and friendships at the two-day conference.

Many attendees came early to Kansas City for the Ag Tour, sponsored by the MoKan Chapter of NAMA. The day did not disappoint. The group explored agricultural operations at a 15,000-acre corn and soy operation, and then sampled delicious and unique flavors of milk at a regional treasure, the Shatto Milk Company. The cotton candy milk in particular reminded attendees of a bowl of Lucky Charms.

The fun continued with a wine sampling and tour of Missouri’s first green vineyard and winery, Jowler Creek Vineyard & Winery. Attendees learned how Jason and Colleen Gerke develop their business through strategic marketing and creative events. Jason and Colleen then introduced the group to the sheep and chickens that control weeds and insects at the 6-acre sustainable vineyard.

On Wednesday, Gail Calhoun kicked off the conference with a dynamic presentation centered on identifying communication styles and preferences, and how to work more cohesively with team members.

The conversation continued with a NAMA Boot Camp favorite, the Producer Panel. Farmers discussed what influences their purchasing decisions, the obstacles they face in the field and how agri-marketers can best partner with them through strategic use of emerging channels.

The second panel of the day, “Media in Farming: Will Our Market Ever Be Like Any Other?” dug into the business side of media selling, buying and creating, and gave attendees firsthand advice on how to navigate the ag-agency world, which panelists agreed is a market unlike any other. Panelists also confirmed that print has held strong in agri-marketing, even with the explosion of digital channels. Patrick Smith of Bader Rutter said, “The need for research is greater today than ever before. We need to do it efficiently, and use data to understand who the consumer is and why they’re interested.”

Breakout sessions rounded out the remainder of the day. Attendees explored “A Year in the Life of a Producer,” presented by Illinois farmer Chad Bell, and listened to “Lessons Learned from a Career in Crisis Management,” presented by David Mehlhaff.

The conference kept rolling with a session on Farm Economics and the Commodities, presented by Arlan Suderman, which investigated global macro-economic factors influencing corn, soybeans and wheat. The other session focused on unlocking “The Secrets of a Strong Client-Agency Relationship.” Later, Amy Bugg shared several entertaining anecdotes from her work in both the client and agency worlds.

The first day of the conference ended at Brick House in the Martini Corner. Attendees sampled top-notch KC fare and cocktails, while enjoying networking and laughs with fellow agri-marketers from across the country.

The final day of Boot Camp began with a conversation on the importance of farm radio for the agriculture industry and then continued with an interactive session with Diane Martin, Amy Bradford and Matt Coniglio. The panelists gave their favorite tips on how to build a successful career in agribusiness.

A crowd favorite among attendees was the closing session, presented by Paul Spooner of the United States Farmers and Ranchers Alliance (USFRA), on what’s to come in American agriculture. Armed with videos, data, tips and trends in the industry, Paul explained how animal welfare concerns are high on consumers’ list of priorities, and there is currently a major gap in tying sustainability to GMOs. Spooner concluded his presentation by urging farmers and agri-marketers alike to turn the ongoing food wars into a conversation led by farmers and ranchers, and to use personal stories and photos on blogs and social media to go about this urgent work.

Sara Steever, a member of the 2017 NAMA Boot Camp Steering Committee, was pleased with the caliber of the event’s presenters and attendees alike.

“I’ve been a member of the NAMA community for years, and I’m always so impressed with these events,” she said. “Providing education and networking opportunities for the next generation of agri-marketers is one of the most important things NAMA does.”


Check out some great photos of both the MoKan Ag Tour and Boot Camp on the NAMA Flickr. #namacamp17

NAMA Boot Camp Next Week

Written by NAMA on Wednesday, August 2, 2017 , 11:27 am

We are just one week away from the 14th Annual NAMA Boot Camp, but don’t worry, it’s not too late to register!

The 2017 Boot Camp will take place August 8-10 in Kansas City at the Sheraton Crown Center.

This event is filled with great opportunities whether you are just starting out in the working world or if you’ve been through Boot Camp many times before. If this is your first time in the agriculture business then you are in luck; you will get a beginner’s course about the business including a notebook packed with agricultural terminology, facts and case studies. If you are a more seasoned veteran, you can choose from a variety of different breakout sessions and pick the one that interests you most.

Aside from the great speakers lined up for you this year, we also have some fun scheduled into the program. The first night of Boot Camp there will be a networking reception where you’ll have the opportunity to meet a wide variety of people. In today’s working world, meeting the right people can make a huge difference in growing your career – you never know who you could meet! The next night we will have an off-site reception at Brick House in the Martini Corner. Enjoy a beer or cocktail while networking with your peers.

Find a complete schedule of this year’s activities on the Boot Camp website. And be sure to sign up today so you don’t miss out on these amazing opportunities. Register online or call the NAMA office at (913) 491-6500.

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