2015 Boot Camp Program

Written by NAMA on Wednesday, June 24, 2015 , 11:59 am

Join the National Agri-Marketing Association for the 12th annual NAMA Boot Camp, August  18-20 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year’s Boot Camp will take it to a new level expanding on marketing and agriculture basics. 

All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.

Check out the schedule below:

Tuesday, August 18

7:00 a.m. — MoKan Ag Tour (optional)
The tour is an on-farm experience. Make plans to kick off Boot Camp by participating in Missouri-Kansas NAMA’s ag tour. The first stop will be a cattle production facility in Savannah, Missouri. This angus feeder and cow/calf operation started in 1950. The facility includes a sale barn, meat counter and pasture. Following this, we’ll move on to Green Dirt Farm in Weston, Missouri, where we’ll enjoy lunch.  This location includes the original barn, along with a dairy parlor and cheese kitchen and reflects the owner’s commitment to bring the best sheep’s milk cheeses, yogurt and 100% grass-fed lamb to market.  We’ll wrap up the day with a visit to Cider Hill Family Orchard, in Kansas City, Kansas. This 25-acre property includes an orchard, pumpkin patch and fishing ponds. The orchard has 950 apple trees with 18 different kinds of apples. Apple season begins in late July!

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Susan Hunyor, DTN/The Progressive Farmer
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

Wednesday, August 19

8:00 a.m. — Continental Breakfast

Gail Calhoun8:30 – 10:00 a.m. — General Session
Establishing Credibility and Building Relationships in Any Environment
Gail Calhoun, Calhoun Consulting
Freeze. Take a look around your office. Have you ever noticed that some people get credit for their ideas while others are often overlooked? What elements create barriers in relationships and which ones facilitate consensus? How is credibility established; even for people new in their roles? We’ll examine those topics and more as Gail Calhoun, President of Calhoun Consulting, Inc. kicks off the morning with an interactive discussion about the skills needed to establish credibility and build relationships in any environment. After this session, you won’t want to leave home without them.

10:00 – 10:30 a.m. — Break

10:30 a.m. – Noon — General Session
Producer Panel
Moderator: Jared Spader, VP of Strategy and Business Development/U.S. Operations, AgCall
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.

Noon – 1:30 p.m. — Luncheon
Farm Radio Connects
Mindy Oberly, Marketing & Communications Manager, NAFB
Farmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. New research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.

1:30 – 2:45 p.m. — Breakout sessions (choose one)

Livestock 101
Bryson Byergo, third generation of Byergo Angus Farms and a producer
This highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.

Lessons Learned from a Career in Crisis Management
Season Solorio, Beef Issues and Reputation Management team, National Cattlemen’s Beef Association
Every organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on the real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions (choose one)

Row Crop 101
This highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.

Sustainability and the Consumer
Randy Krotz, Chief Executive Officer, US Farmers and Ranchers Alliance (USFRA)
What does sustainability mean to a consumer? We think we know, but do we? We need to understand how farmers and ranchers can communicate with food connectors and millennials about sustainability on their own operation.

4:30 – 6:30 p.m. — Off-site Reception
A shuttle will take attendees to a special reception at Kansas City’s own Boulevard Brewing Company. Founded in 1989, Boulevard has grown to become one of the largest specialty brewers in the Midwest. Check it out at www.boulevard.com.

Thursday, August 20

8:30 a.m. — Breakfast

9:00 – 10:00 a.m. — General Session
The Creative Department’s Dirty Little Secrets
Tug McTighe, Callahan Creek and John January, Sullivan Higdon Sink
january_john_webThis talk is about how you, as a non-creative type, can learn to communicate better with the creatives you work with or employ. It’s also about creative types learning to understand themselves and what makes them tick. Want to become a creative whisperer? Then this is the ticket.

10:15 – 11:30 a.m. — Closing Session
Content Marketing: The Company and Agency Perspectives
DavidJones_1_webDavid Jones, Ag Publications Manager at John Deere and Laura Sweeney McCarthy, Account Director at Global Prairie
In today’s marketing environment, content is king. Creating and distributing valuable and relevant content – and measuring the results – are critical to attract, engage and retain target audiences. Is your content getting the attention you intend? In this panel discussion, two agriculture communications professionals will share their views on the important trend in content marketing and bring it to life with examples.

11:45 a.m. — Adjourn

Check out the Boot Camp Website for registration info or register online now!

Boot Camp 2015

Written by NAMA on Wednesday, May 27, 2015 , 10:53 am

ButtonBigThe 2015 NAMA Boot Camp is a great way to cap off your summer. Boot Camp will take place on August 18-20; mark your calendars now so you don’t miss it!

The Hotel:

The Sheraton Crown Center in Kansas City, MO. The room rate is $137.00 and the cut-off date is August 3, 2015. Call the hotel to make a reservation, (816) 841-1000. The online reservation website is now available, click here to reserve your room today!

 

2015 Boot Camp Rates:  REGISTER NOW!

On or Before August 3 After August 3
Members $295 $345
Non-Members $345 $395

 

Schedule-At-A-Glance:

Tuesday, August 18
TBD MoKan Ag Tour
5:00 – 6:00 p.m. Welcome Reception
6:00 – 7:30 p.m. Opening General Session/Dinner/Networking Activity
Wednesday, August 19
8:00 – 8:30 a.m. Continental Breakfast
8:30 – 10:00 a.m. General Session
10:00 – 10:30 a.m. Break
10:30 – Noon General Session
Noon – 1:30 p.m. Luncheon Session
1:30 – 2:45 p.m. Breakout Sessions
2:45 – 3:00 p.m. Break
3:00 – 4:00 p.m. Breakout Sessions
4:30 – 6:30 p.m. Offsite Reception –
Boulevard Brewing Company
Thursday, August 20
8:30 – 9:00 a.m. Continental Breakfast
9:00 – 9:30 a.m. General Session
9:30 – 10:30 a.m. General Session
10:30 – 10:45 a.m. Break
10:45 – 11:45 a.m. Closing General Session

Save the Date: 2015 NAMA Boot Camp

Written by NAMA on Friday, April 24, 2015 , 12:22 pm

ButtonBigThe 2015 NAMA Boot Camp is a great way to cap off your summer. Boot Camp will take place on August 18-20; mark your calendars now so you don’t miss it!

Register Today!

The Hotel:

The Sheraton Crown Center in Kansas City, MO. The room rate is $137.00 and the cut-off date is August 3, 2015. Call the hotel to make a reservation, (816) 841-1000. The online reservation website will be available soon.

Take a look at the Schedule-At-A-Glance:

Tuesday, August 18
TBD MoKan Ag Tour
5:00 – 6:00 p.m. Welcome Reception
6:00 – 7:30 p.m. Opening General Session/Dinner/Networking Activity
Wednesday, August 19
8:00 – 8:30 a.m. Continental Breakfast
8:30 – 10:00 a.m. General Session
10:00 – 10:30 a.m. Break
10:30 – Noon General Session
Noon – 1:30 p.m. Luncheon Session
1:30 – 2:45 p.m. Breakout Sessions
2:45 – 3:00 p.m. Break
3:00 – 4:00 p.m. Breakout Sessions
4:30 – 6:30 p.m. Offsite Reception
Thursday, August 20
8:30 – 9:00 a.m. Continental Breakfast
9:00 – 9:30 a.m. General Session
9:30 – 10:30 a.m. General Session
10:30 – 10:45 a.m. Break
10:45 – 11:45 a.m. Closing General Session

11th Annual NAMA Boot Camp Covers Communication on Every Front

Written by NAMA on Tuesday, September 2, 2014 , 8:57 am

After the dust from the ag tour settled, attendees from across the country gathered at the Sheraton Crown Center in downtown Kansas City for two days of intense agri-marketing education courtesy of NAMA.

Gail Calhoun of Calhoun Consulting kept the crowd on their toes during the General Session of the first full day with case studies and a fast-paced presentation of different communication styles. She explained how to assess one’s own communication style and those of others to create cohesive teams that deliver stellar projects. Calhoun also broke down the best methods for memorable presentations and explained how to capitalize on individual communication strengths as well as counter weaknesses.

The Boot Camp favorite—The Producer Panel—was next and didn’t disappoint. This year’s panel featured two row crop producers and a purebred bull breeder. Each panelist gave candid, honest answers to questions about how they prefer to receive information important to their operations. A big takeaway across the board was the importance of relationships and trust when it comes to buying decisions. Panelists also commented on the necessity of testing seeds, chemicals and equipment on their own farms and the effectiveness of testimonials in advertising.

Even those familiar with ag learned something new at Boot Camp.

“As an agricultural public relations professional, NAMA Boot Camp was a great event for me,” shared Nora Nolden, Assistant Account Executive with PadillaCRT. “Even with a background in agriculture, I still found the sessions and topics relevant and useful to my everyday work life. The most beneficial part to me was definitely the producer panel. They gave us great insight into how growers interact with their products and make their decisions.”

First-time Boot Camper Carrie Sears echoed the kudos shared by Nolden. “My compliments and sincere thanks to all the 2014 NAMA Boot Camp organizers and presenters,” she said. “Every session had practical, timely and relevant information. Combined with the invaluable networking sessions, I not only increased my industry knowledge, I have creative ideas and useful solutions I can employ immediately.”

Day one was capped with breakout sessions. After a luncheon that included the presentation of an ag media usage study from Readex Research, attendees could choose from several breakout topics: crisis management, Ag 101, new tech in creative and a deeper dive into ag topics with Ag 201.

The conversations continued at Snow & Co in the KC Crossroads Art District where Boot Campers gathered for a reception and some great networking.

Everyone returned for day two and an opening session on how farmers use radio. Even as other traditional media usage declines, America’s farmers still rely on radio for information and news.

Before ending Boot Camp with an insider’s look at “Farmland—The Movie,” a panelist of digital marketing specialists shared their views on keeping up with trends and developments in marketing technology.

Boot Camp Chair, Amanda Sollman, Senior Account Executive at broadhead., was pleased with this year’s event.

“I think we had a great lineup of speakers at this year’s NAMA Boot Camp,” she shared. “I hope that attendees – whether they are new to ag or not – were able to glean at least a couple of nuggets of information that will help them in their careers.”

Thank you to all the speakers for sharing great information with all attendees. And thank you to everyone who attended Boot Camp this year. We hope to see you all next year!

To see photos of the Boot Camp festivities, visit the NAMA Flickr site.

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