Register Now for the NAMA Boot Camp

Written by NAMA on Thursday, June 15, 2017 , 2:35 pm

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

Join the National Agri-Marketing Association for the 14th annual NAMA Boot Camp, August 8-10 in Kansas City. Register Today!

Tuesday, August 8

MoKan Ag Tour (optional)
Join us for the MoKan NAMA Ag Tour on Tuesday, August 8!

The MoKan NAMA Ag Tour is a one-day, on-farm experience where attendees will tour and learn about different nuances of agricultural operations in the surrounding area.

Our first stop will be a 15,000 acre corn/soy operation to learn about new technologies going into today’s agronomy, equipment and farm management.

Next, we will visit Shatto Milk Company and dairy for a full tour and lunch.

We’ll finish at Jowler Creek Vineyard & Winery for a look (and taste) of their local grapes and how they market their business.

Breakfast and lunch will be served as part of the tour and is included in the registration cost of $75.

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

Wednesday, August 9

8:00 a.m. — Continental Breakfast

8:30 – 10:00 a.m. — General Session
Managing Up, Managing Sideways
Gail Calhoun, Calhoun Consulting
The ability to identify and adapt to different communications styles within your organization is a critical component to success. Whether you’re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you’re delivering the best work possible.  Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm.   

10:00 – 10:30 a.m. — Break

10:30 a.m. – Noon — Producer Panel 
Moderator: Jared Spader, VP of Strategy and Business Development/U.S. Operations, AgCall 
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. 

Noon – 1:30 p.m. — Luncheon  

1:30 – 2:45 p.m. — Breakout Sessions (choose one)

A Year in the Life of a Producer
This highly interactive session will address basics of the industry along with issues and challenges. Hear it straight from the producer.

Lessons Learned from a Career in Crisis Management
Every organization will eventually face the moment when something goes wrong affecting your people, products or reputation. This session will offer practice tips for managing a crisis based on real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions (choose one)

Economics & Agriculture
Session description coming soon.

The Secrets of a Strong Client-Agency Relationship
Amy Bugg, Account Supervisor, Woodruff
Just like any relationship, the agency-client partnership relies on many of the same ingredients that make up any successful relationship – trust, communication and chemistry. Building that mutually rewarding relationship takes time and commitment, but the outcomes can be extremely rewarding. Amy Bugg has worked for, and with, some of the leading companies and agencies in agribusiness. She will provide an inside look at ag communications on both the client and agency sides and highlight some of the ingredients for a strong agency-client bond.

4:30 – 6:30 p.m. — Offsite Reception
A shuttle will take attendees to a special outdoor reception at Brick House in the Martini Corner. www.brickhousekc.com

Thursday, August 10

8:00 – 9:00 a.m. — Breakfast Session
Farm Radio Connects
Tom Brand, Executive Director, NAFB
Farmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. Continued industry research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.

 9:00 – 10:00 a.m. — General Session
Navigating Your Career in Agribusiness
Moderator: Gail Calhoun, Calhoun Consulting
Panelists: Diane Martin, Rhea + Kaiser; Amy Bradford, Growmark; and Curt Blades, Meredith Agrimedia

If your career path is a journey, then are you navigating? Whether you’re just starting out or you’re well down the road, everyone can benefit from an experienced mentor to help them get the most out of their career. This interactive session will feature three successful agribusiness professionals who will provide practical advice, success stories and tips that you can apply right away for getting the most out of your career in agribusiness. Panelists will share their professional experiences and answer your questions.

10:15 – 11:30 a.m. — Closing Session
Agriculture: What’s to Come
Paul Spooner, USFRA
Today, a positive trend shows that more consumers believe agriculture is moving in the right direction, with more than half that positively perceive U.S. farmers and ranchers’ commitment in improving farming techniques and informing people about how food is grown and raised. However, the loudest voices are still not supportive of modern agriculture. We must work together to change the conversation. In this closing session, find out “What’s to Come” of agriculture and learn how to make an impact in sharing agriculture’s story with today’s consumer.

Register Now for Boot Camp

Written by NAMA on Thursday, June 1, 2017 , 3:32 pm

Join the National Agri-Marketing Association for the 14th annual NAMA Boot Camp, August  8-10 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

You can find hotel information, the full schedule, Ag Tour details and much more on the Boot Camp Website.

REGISTER NOW!

Schedule-at-a-Glance:
Tuesday, August 8

8:00 a.m. – 4:00 p.m. — MoKan Ag Tour (optional)
The 2017 MoKan NAMA Ag Tour is an opportunity for participants, new or seasoned in the industry, to experience the different nuances of agriculture in the Kansas City area. Stops range from a corn/soy operation to a local dairy and then we’ll wrap up the day with a “taste” of ag.

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity

Wednesday, August 9

8:00 a.m. — Continental Breakfast

8:30 – 10:00 a.m. — General Session

10:00 – 10:30 a.m. — Break

10:30 a.m. – Noon — Producer Panel

Noon – 1:30 p.m. — Luncheon

1:30 – 2:45 p.m. — Breakout Sessions

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions

4:30 – 6:30 p.m. — Offsite Reception

Thursday, August 10

8:00 – 8:30 a.m. — Breakfast

8:30 – 9:00 a.m. — General Session

9:00 – 10:00 a.m. — General Session

10:15 – 11:30 a.m. — Closing Session

11:30 a.m. — Meeting Adjourn

Register Now for NAMA Boot Camp!

Written by NAMA on Tuesday, May 23, 2017 , 10:30 am

Join the National Agri-Marketing Association for the 14th annual NAMA Boot Camp, August  8-10 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

You can find hotel information, the full schedule, Ag Tour details and much more on the Boot Camp Website.

REGISTER NOW!

Get Your Company Noticed at Boot Camp

Written by NAMA on Tuesday, May 23, 2017 , 10:29 am

The upcoming NAMA Boot Camp provides several opportunities to get in front of great professionals new to the industry and to NAMA.  Take a look!

— Opening Night dinner = $1,500

— Opening Night Reception = $1,000

— Opening Keynote Speaker =  $1,000

— Luncheon = $1,500

— Second Night Reception = $1,500

— Boot Camp Ag Information Notebook = $800

— Breakfast = $750

Contact Jenny Pickett at jennyp@nama.org for more information.

Save the Date: Boot Camp 2017

Written by NAMA on Monday, May 8, 2017 , 3:22 pm

The 2017 NAMA Boot Camp is a great way to cap off your summer. Boot Camp will take place on August 8-10; mark your calendars now so you don’t miss it!

The Hotel:

The Sheraton Kansas City Hotel at Crown Center. The room rate is $145.00 and the cutoff date is July 21, 2017. Call the hotel to make a reservation, (816) 841-1000. The online reservation website will be available soon.

Take a look at the Schedule-At-A-Glance:

Tuesday, August 8
TBD MoKan Ag Tour
5:00 – 6:00 p.m. Welcome Reception
6:00 – 7:30 p.m. Opening General Session/Dinner/Networking Activity
Wednesday, August 9
8:00 – 8:30 a.m. Continental Breakfast
8:30 – 10:00 a.m. General Session
10:00 – 10:30 a.m. Break
10:30 – Noon General Session
Noon – 1:30 p.m. Luncheon Session
1:30 – 2:45 p.m. Breakout Sessions
2:45 – 3:00 p.m. Break
3:00 – 4:00 p.m. Breakout Sessions
4:30 – 6:30 p.m. Offsite Reception
Thursday, August 10
8:30 – 9:00 a.m. Continental Breakfast
9:00 – 9:30 a.m. General Session
9:30 – 10:30 a.m. General Session
10:30 – 10:45 a.m. Break
10:45 – 11:45 a.m. Closing General Session

2016 NAMA Boot Camp Earns High Marks

Written by NAMA on Thursday, August 18, 2016 , 9:35 am

The 2016 NAMA Boot Camp proved to be one of the best yet with survey results showing some of the highest scores to date. About 85 agri-marketers traveled to Kansas City last week to take part in the 13th annual NAMA Boot Camp. This event is great for those new to the industry as it provides an in-depth overview of the many aspects of agri-marketing.

Over 30 attendees started the week with the MoKan Ag Tour, an on-farm experience with visits to Platter Farms, Peters Orchard, Ag-Power dealership and Heins Dairy. Thanks to everyone who participated in this year’s event! Check out some great photos of the week below and find all the photos on the NAMA Flickr.

Attendees check out the massive farm equipment at Plattner Farms.

Attendees check out the massive farm equipment at Plattner Farms.

Guests had the opportunity to browse the store at Peters Orchard.

Guests had the opportunity to browse the store at Peters Orchard.

Attendees enjoyed lunch at the Ag-Power dealership surrounded by John Deere tractors.

Attendees enjoyed lunch at the Ag-Power dealership surrounded by John Deere tractors.

The day wrapped at Heins Dairy with a first-hand look at their operation.

The day wrapped at Heins Dairy with a first-hand look at their operation.

Gail Calhoun discussed different communication styles on the first full day of Boot Camp.

Gail Calhoun discussed relationship barriers on the first full day of Boot Camp.

Always a crowd-favorite. The Producer Panel featured four producers from multi-generational farms.

Always a crowd-favorite. The Producer Panel featured four producers from multi-generational farms.

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Networking is a huge part of the NAMA Boot Camp. Attendees enjoyed fun, frozen cocktails at Snow & Company while getting to know their peers.

Networking is a huge part of the NAMA Boot Camp. Attendees enjoyed fun, frozen cocktails at Snow & Company while getting to know their peers.

Sara Steever, Paulsen, shared the Boot Camp Snapchat filter with the group.

Sara Steever, Paulsen, shared the Boot Camp Snapchat filter with the group.

Mollie Young, Nametag International, ended the event with tips to create memorable names for brands and products.

Mollie Young, Nametag International, ended the event with tips to create memorable names for brands and products.

 

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