2016 NAMA Boot Camp Earns High Marks

Written by NAMA on Thursday, August 18, 2016 , 9:35 am

The 2016 NAMA Boot Camp proved to be one of the best yet with survey results showing some of the highest scores to date. About 85 agri-marketers traveled to Kansas City last week to take part in the 13th annual NAMA Boot Camp. This event is great for those new to the industry as it provides an in-depth overview of the many aspects of agri-marketing.

Over 30 attendees started the week with the MoKan Ag Tour, an on-farm experience with visits to Platter Farms, Peters Orchard, Ag-Power dealership and Heins Dairy. Thanks to everyone who participated in this year’s event! Check out some great photos of the week below and find all the photos on the NAMA Flickr.

Attendees check out the massive farm equipment at Plattner Farms.

Attendees check out the massive farm equipment at Plattner Farms.

Guests had the opportunity to browse the store at Peters Orchard.

Guests had the opportunity to browse the store at Peters Orchard.

Attendees enjoyed lunch at the Ag-Power dealership surrounded by John Deere tractors.

Attendees enjoyed lunch at the Ag-Power dealership surrounded by John Deere tractors.

The day wrapped at Heins Dairy with a first-hand look at their operation.

The day wrapped at Heins Dairy with a first-hand look at their operation.

Gail Calhoun discussed different communication styles on the first full day of Boot Camp.

Gail Calhoun discussed relationship barriers on the first full day of Boot Camp.

Always a crowd-favorite. The Producer Panel featured four producers from multi-generational farms.

Always a crowd-favorite. The Producer Panel featured four producers from multi-generational farms.

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Networking is a huge part of the NAMA Boot Camp. Attendees enjoyed fun, frozen cocktails at Snow & Company while getting to know their peers.

Networking is a huge part of the NAMA Boot Camp. Attendees enjoyed fun, frozen cocktails at Snow & Company while getting to know their peers.

Sara Steever, Paulsen, shared the Boot Camp Snapchat filter with the group.

Sara Steever, Paulsen, shared the Boot Camp Snapchat filter with the group.

Mollie Young, Nametag International, ended the event with tips to create memorable names for brands and products.

Mollie Young, Nametag International, ended the event with tips to create memorable names for brands and products.

 

NAMA Boot Camp Next Week

Written by NAMA on Tuesday, August 2, 2016 , 10:30 am

2016 LogoWe are just one week away from the 13th Annual NAMA Boot Camp, but don’t worry, it’s not too late to register!

The 2016 Boot Camp will take place August 9-11 in Kansas City at the Sheraton Crown Center.

This event is filled with great opportunities whether you are just starting out in the working world or if you’ve been through Boot Camp many times before. If this is your first time in the agriculture business then you are in luck; you will get a beginner’s course about the business including a notebook packed with agricultural terminology, facts and case studies. If you are a more seasoned veteran, you can choose from a variety of different breakout sessions and pick the one that interests you most.

Aside from the great speakers lined up for you this year, we also have some fun scheduled into the program. The first night of Boot Camp there will be a networking reception where you’ll have the opportunity to meet a wide variety of people. In today’s working world, meeting the right people can make a huge difference in growing your career – you never know who you could meet! The next night we will have an off-site reception at Snow and Company. Enjoy some fun, forzen cocktails, beer and wine while networking with your peers.

Find a complete schedule of this year’s activities on the Boot Camp website. And be sure to sign up today so you don’t miss out on these amazing opportunities. Register online or call the NAMA office at (913) 491-6500.

Boot Camp Cutoff is Next Week

Written by NAMA on Tuesday, July 19, 2016 , 11:39 am

2016 Logo

The early bird registration cutoff is next Wednesday, July 27. Make sure to register for the NAMA Boot Camp soon and save some money! Register now!

July 27 is also the hotel cutoff at the Sheraton Crown Center in Kansas City. Reservations must be made by this date in order to receive the discounted NAMA rate. Click here to book a room!

Join NAMA next month, August 9-11, for the 13th annual Boot Camp! Check out the Boot Camp Website for the schedule.

NAMA Boot Camp Next Month

Written by NAMA on Tuesday, July 5, 2016 , 2:33 pm

2016 LogoJoin NAMA next month for the 13th annual NAMA Boot Camp, August  9-11 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

Find what you need to know on the Boot Camp Website and check out the full schedule below:

Tuesday, August 9

8:00 a.m. – 3:00 p.m. — MoKan Ag Tour (optional)
This tour is a hands-on experience and includes visits to Heins Dairy, Ag-Power Dealership, Peters Orchard and Plattner Farms. The bus will leave the hotel at 8:00 a.m. and return by 3:00 p.m.

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees. 

Wednesday, August 10

8:00 a.m. — Continental Breakfast

calhoun8:30 – 10:00 a.m. — General Session 
Doing Your Job Better
Gail Calhoun, President, Calhoun Consulting, Inc.
The ability to identify and adapt to different communication styles within your organization is a critical component of success. Whether you’re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you’re delivering the best work possible. Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm. 

Jared-spader-pic10:00 – 10:30 a.m. — Break

10:30 a.m. – Noon — General Session
Producer Panel

Moderator: Jared Spader, VP of Strategy and Business Development/U.S. Operations, AgCall
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.

Jack-SemlerNoon – 1:30 p.m. — Luncheon
Farmers and Media: How Usage is Changing and What This Means.
Jack Semler, Readex Research
The world of communications is changing every day. Digital communications channels in particular provide information to all of us at light speed. How are these evolving channels affecting farmers and ranchers, and what is the impact on mainstay traditional channels? The latest survey is complete, and Jack Semler of Readex Research will present the findings. Come and learn how the world is changing in ag and what this means for agribusiness in the future.

1:30 – 2:45 p.m. — Breakout Sessions (choose one)

A Year in the Life of a Producer
This highly interactive session will address basics of the industry along with issues and challenges.  Hear it straight from the producer.

Season-HeadshotLessons Learned from a Career in Crisis Management
Season Solorio, National Cattlemen’s Beef Association
Every organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on the real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions (choose one)

Mike-McGinnisThe Economics of Commodities
Mike McGinnis, Successful Farming
Markets and commodity trading are critical elements for farmers in order to have a sustainable business model. Today’s break-out session will give the audience an overview on commodity trading, and the key factors which effect market prices.  What does the future look like for agriculture?  Come and learn some basic commodity-grain marketing information to help grasp how trading, business planning and future contracts all work.

John-January-CMYKmctighe_tugThe Creative Department’s Dirty Little Secrets
Tug McTighe, Callahan Creek and John January, Sullivan Higdon Sink
This talk is about how you, as a non-creative type, can learn to communicate better with the creatives you work with or employ. It’s also about creative types learning to understand themselves and what makes them tick. Want to become a creative whisperer? Then this is the ticket.

4:30 – 6:30 p.m. — Off-site Reception
A shuttle will take attendees to a special reception at Snow and Company. Snow and Company is an artful frozen cocktail bar located in the heart of the Crossroads Art District of Kansas City, MO.  Check it out at www.snowandcompany.com.

Thursday, August 11

8:00 – 8:30 a.m. — Breakfast

mindy-oberly8:30 – 9:00 a.m. — General Session
Farm Radio Connects
Mindy Oberly, Marketing & Communications Manager, NAFB
Farmers are information seekers; helping them make operation decisions for today, tomorrow and the future. Learn how farm broadcasting continues to connect with producers coast-to-coast on a daily basis.

SaraSteever_final9:00 – 10:00 a.m. — General Session
Tech Trends That Are Changing Marketing
Sara Steever, Paulsen
Innovation and invention in technology will never again be as slow as they are right now. As savvy marketers, we must learn to see opportunity in this technological chaos especially as the pace of change accelerates. Sara will cover topics including consumer behavioral changes, Internet of Things, big data, artificial intelligence, neuromarketing, and virtual reality. As marketing evolves, we must also have strategies in place for staying current and sorting out fads from important long-term trends.

Mollie-Young-Photo10:15 – 11:30 a.m. — Closing Session
Winning the Name Game – How to Create Unforgettable Names
Mollie Young, Nametag International
A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations. It doesn’t matter if you are naming a seed, a fertilizer, a tractor or even a new company, creating a great name is imperative. Find out what the secret is to creating unforgettable names. Learn how to reach your key audiences through naming, and make sure your brands are speaking the right language in this global world.

11:30 a.m. — Meeting Adjourn

REGISTER NOW!

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