2015 Boot Camp Draws New Faces in Ag

Written by NAMA on Friday, September 4, 2015 , 8:32 am

Boot Campers came to Kansas City from across the country for an intense two-day course in all things agri-marketing. Even the late summer rainstorm during the ag tour couldn’t dampen the spirits of this lively bunch.

In addition to the great networking throughout the event and the useful resources they received, attendees also learned invaluable new information during keynote sessions and breakouts.

Quick Boot Camp Takeaways

♦ When it comes to communicating with producers and growers keep it short, sweet and to the point

♦ Producers and growers appreciate communications with synopses of articles and information

♦ Radio is still key — younger and older ag audiences listen with the same frequency

♦ Effective crisis communications strategists know how to segment their audiences and talk to different groups with the key messages just for them

Attendees also learned about different communication styles and how to identify them. Row crops, livestock and sustainability were breakout session topics to choose among over the two days of Boot Camp.

Well-known copywriter and creative Tug McTighe of Callahan Creek shared “The Creative Department’s Dirty Little Secrets.” Chief among them: Everyone is creative. Everyone has a story. You have to grab them quickly.

An ending session on content marketing rounded out Boot Camp 2015. The main takeaway being that good marketers position their clients as subject matter experts. According to Laura Sweeney McCarthy, Account Director at Global Prairie, “People know they’re being marketed to. As long as information is valuable, relevant and interesting, they don’t mind …”

And of course NAMA made sure everyone had the chance to relax over drinks and appetizers during a beautiful afternoon on the deck of Boulevard Brewing Company.

Don’t miss what NAMA has in store for next year! Stay up to speed on the next Boot Camp and all NAMA special events at nama.org.

 

NAMA Boot Camp This Week!

Written by NAMA on Monday, August 17, 2015 , 11:39 am

NAMA-2015-Bootcamp-170x170The 12th Annual NAMA Boot Camp starts tomorrow! We hope to see you all there! If you’re not signed up, you can still register today or onsite!

This event is filled with great opportunities whether you are just starting out in the working world or if you’ve been through Boot Camp many times before. If this is your first time in the agriculture business then you are in luck; you will get a beginner’s course about the business including a notebook packed with agricultural terminology, facts and case studies. If you are a more seasoned veteran, you can choose from a variety of different breakout sessions and pick the one that interests you most. Aside from the great speakers lined up for you this year, we also have some fun scheduled into the program. The first night of Boot Camp there will be a networking reception where you’ll have the opportunity to meet a wide variety of people. In today’s working world, meeting the right people can make a huge difference in growing your career – you never know who you could meet! The next night we will have an off-site reception at Boulevard Brewing Company. Enjoy some of Kansas City’s finest beer and wine while networking with your peers.

Find a complete schedule of this year’s activities on the Boot Camp website. You can still register! Register online or call the NAMA office at (913) 491-6500.

NAMA Boot Camp 2015: It’s Not Too Late!

Written by NAMA on Wednesday, August 5, 2015 , 10:15 am

NAMA-2015-Bootcamp-170x170We are just two weeks away from the 12th Annual NAMA Boot Camp, but don’t worry, it’s not too late to register! The 2015 Boot Camp will take place August 18-20 in Kansas City at the Sheraton Crown Center.

This event is filled with great opportunities whether you are just starting out in the working world or if you’ve been through Boot Camp many times before. If this is your first time in the agriculture business then you are in luck; you will get a beginner’s course about the business including a notebook packed with agricultural terminology, facts and case studies. If you are a more seasoned veteran, you can choose from a variety of different breakout sessions and pick the one that interests you most.

Aside from the great speakers lined up for you this year, we also have some fun scheduled into the program. The first night of Boot Camp there will be a networking reception where you’ll have the opportunity to meet a wide variety of people. In today’s working world, meeting the right people can make a huge difference in growing your career – you never know who you could meet! The next night we will have an off-site reception at Boulevard Brewing Company. Enjoy some of Kansas City’s finest beer and wine while networking with your peers.

Find a complete schedule of this year’s activities on the Boot Camp website. And be sure to sign up today so you don’t miss out on these amazing opportunities. Register online or call the NAMA office at (913) 491-6500.

MoKan NAMA Ag Tour 2015

Written by NAMA on Wednesday, August 5, 2015 , 10:13 am

The 2015 MoKan Ag Tour is the first day of NAMA’s Boot Camp. We will start bright and early on Tuesday, August 18 to make sure we can fit in all the great activities planned. The first stop will be a cattle production facility in Savannah, Missouri. This angus feeder and cow/calf operation started in 1950 by the Byergo Family. Bryson Byergo, who will lead the tour, is also speaking at this year’s Boot Camp! The facility includes a sale barn, meat counter and pasture for us to explore.

Following this, we’ll move on to Green Dirt Farm in Weston, Missouri. Green Dirt Farm’s commitment is to bring the best sheep’s milk, cheeses, yogurt and 100% grass-fed lamb to market. This location includes the original barn, along with a dairy parlor and cheese kitchen. This is also where we will enjoy lunch, which will include 100% grass-fed lamb with family sides prepared by a local chef.

We’ll wrap up the day with a visit to Cider Hill Family Orchard, in Kansas City, Kansas. This 25-acre property includes an orchard, pumpkin patch and fishing ponds. The orchard has 950 apple trees with 18 different kinds of apples. Apple season began in late July!

Breakfast and lunch will be served as part of the tour and is included in the cost of registration.

Cost:  $50/person and includes breakfast and lunch (same cost for members & non-members)

Dress: Casual, wear closed-toed shoes (no flipflops or heels).

Time:  7:00 AM depart from hotel, return to hotel at 3:00 PM

Please note: The MoKan Ag Tour is prior to the NAMA Boot Camp. While we hope that you’ll attend both, you do not need to be registered for Boot Camp to attend the Ag Tour. Check out the Boot Camp website for more information on both! Register today!

Boot Camp Cutoff Date Fast Approaching

Written by NAMA on Wednesday, July 22, 2015 , 10:04 am

NAMA-2015-Bootcamp-170x170

The 2015 cutoff date for Boot Camp is Monday, August 3, 2015. If you want to save some money on your registration, make sure you register by then. This is also the cutoff date for the hotel. If you do not book your room by 5:00 p.m. on August 3rd, you may not be able to get the discounted NAMA rate at the Sheraton Kansas City Hotel at Crown Center.

Save some money today! Register online and book your room at the Sheraton.

Check out the 2015 Boot Camp Brochure! 

Find a complete schedule of this year’s activities on the Boot Camp website.

Use this year’s hashtag to connect with all your ag friends: #namabootcamp2015

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