Join NAMA at Ag Media Summit

Written by NAMA on Wednesday, June 24, 2015 , 12:00 pm

Join NAMA for a reception at the Ag Media Summit on July 27 from 9-11 p.m. at the Regency Club in the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch in Scottsdale, AZ. There is no need to register and NAMA members and non-members are all welcome to come and enjoy an evening of networking with peers. Stop by after dinner for drinks and desserts!

The reception will be co-sponsored by the National Association of Farm Broadcasting. The Ag Media Summit takes place July 25-29 at the Hyatt Regency Scottsdale Resort & Spa at 7500 E Doubletree Ranch Rd, Scottsdale, AZ 85258. So stop by and visit with your NAMA and NAFB friends.

We look forward to seeing you there!

Click here for more information on this year’s Ag Media Summit.

2015 Boot Camp Program

Written by NAMA on Wednesday, June 24, 2015 , 11:59 am

Join the National Agri-Marketing Association for the 12th annual NAMA Boot Camp, August  18-20 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year’s Boot Camp will take it to a new level expanding on marketing and agriculture basics. 

All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.

Check out the schedule below:

Tuesday, August 18

7:00 a.m. — MoKan Ag Tour (optional)
The tour is an on-farm experience. Make plans to kick off Boot Camp by participating in Missouri-Kansas NAMA’s ag tour. The first stop will be a cattle production facility in Savannah, Missouri. This angus feeder and cow/calf operation started in 1950. The facility includes a sale barn, meat counter and pasture. Following this, we’ll move on to Green Dirt Farm in Weston, Missouri, where we’ll enjoy lunch.  This location includes the original barn, along with a dairy parlor and cheese kitchen and reflects the owner’s commitment to bring the best sheep’s milk cheeses, yogurt and 100% grass-fed lamb to market.  We’ll wrap up the day with a visit to Cider Hill Family Orchard, in Kansas City, Kansas. This 25-acre property includes an orchard, pumpkin patch and fishing ponds. The orchard has 950 apple trees with 18 different kinds of apples. Apple season begins in late July!

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Susan Hunyor, DTN/The Progressive Farmer
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

Wednesday, August 19

8:00 a.m. — Continental Breakfast

Gail Calhoun8:30 – 10:00 a.m. — General Session
Doing Your Job Better
Gail Calhoun, Calhoun Consulting
The ability to identify and adapt to different communication styles within your organization is a critical component of success. Whether you’re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you’re delivering the best work possible. Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm.

10:00 – 10:30 a.m. — Break

10:30 a.m. – Noon — General Session
Producer Panel
Moderator: Jared Spader, VP of Strategy and Business Development/U.S. Operations, AgCall
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.

Noon – 1:30 p.m. — Luncheon
Farm Radio Connects
Mindy Oberly, Marketing & Communications Manager, NAFB
Farmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. New research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.

1:30 – 2:45 p.m. — Breakout Sessions (choose one)

Livestock 101
Bryson Byergo, third generation of Byergo Angus Farms and a producer
This highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.

Lessons Learned from a Career in Crisis Management
Season Solorio, Beef Issues and Reputation Management team, National Cattlemen’s Beef Association
Every organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on the real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions (choose one)

Row Crop 101
This highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.

Sustainability and the Consumer
Randy Krotz, Chief Executive Officer, US Farmers and Ranchers Alliance (USFRA)
What does sustainability mean to a consumer? We think we know, but do we? We need to understand how farmers and ranchers can communicate with food connectors and millennials about sustainability on their own operation.

4:30 – 6:30 p.m. — Off-site Reception
A shuttle will take attendees to a special reception at Kansas City’s own Boulevard Brewing Company. Founded in 1989, Boulevard has grown to become one of the largest specialty brewers in the Midwest. Check it out at www.boulevard.com.

Thursday, August 20

8:30 a.m. — Breakfast

9:00 – 10:00 a.m. — General Session
The Creative Department’s Dirty Little Secrets
Tug McTighe, Callahan Creek and John January, Sullivan Higdon Sink
january_john_webThis talk is about how you, as a non-creative type, can learn to communicate better with the creatives you work with or employ. It’s also about creative types learning to understand themselves and what makes them tick. Want to become a creative whisperer? Then this is the ticket.

10:15 – 11:30 a.m. — Closing Session
Content Marketing: The Company and Agency Perspectives
DavidJones_1_webDavid Jones, Ag Publications Manager at John Deere and Laura Sweeney McCarthy, Account Director at Global Prairie
In today’s marketing environment, content is king. Creating and distributing valuable and relevant content – and measuring the results – are critical to attract, engage and retain target audiences. Is your content getting the attention you intend? In this panel discussion, two agriculture communications professionals will share their views on the important trend in content marketing and bring it to life with examples.

11:45 a.m. — Adjourn

Check out the Boot Camp Website for registration info or register online now!

2015 Fall Conference Program

Written by NAMA on Wednesday, June 24, 2015 , 11:58 am

WebButtonOne of NAMA’s newest educational extravaganzas, the NAMA Fall Conference is rapidly becoming a “can’t miss” event for agri-marketers across the country. We’re in Colorado this year to help you reach new peaks! Push toward new career goals and challenge yourself to go all the way to the top.

This year we’re taking a 30,000-foot view of leadership. Come discover how to weave emotional intelligence and intuition into your technical know-how for the best results. You can’t escape pressure, but you can develop techniques to use it to your advantage—you’ll find them here. Catch our keynote speakers to take part in these next level management prep conversations.

The breakouts have been refreshed as well. Hear the very latest on digital media. Rural millennials and their pivotal role in the future of agriculture. Effective storytelling. Value innovation for customers and what your body language is really saying to your audience while you speak.

You can make some new friends on the Rocky Mountain Ag Tour and unwind with them during the many networking opportunities planned throughout the conference. And don’t forget to congratulate the winners of NAMA’s Professional Development Awards who’ll be recognized in Colorado this fall.

This year’s lineup is so diverse, there’s something for everyone. Make plans now to reach the summit—Reach New Peaks—with NAMA in Denver.

Register today and book a room at The Curtis Hotel in downtown Denver. Check out this year’s full program below!

Tuesday, September 22

7:30 a.m. – 3:00 p.m.
Rocky Mountain Ag Tour (optional)

Fun, Flour and Vertical Farming
Sign up for the Ag Tour and get a unique perspective on some of the most enterprising ag operations in the Centennial State. We’ll visit three unique spots and enjoy tours led by their owners. Get ready to hear the inside scoop on agri-tainment, listen to an international spin on the milling and bakery business and see the latest in vertical farming. Check out the full schedule here!

Rock Creek Farm
Rock Creek Farm’s U-Pick-Em pumpkins and corn mazes are part of the Miller family’s business plan. The tour begins here where agri-tainment meets traditional ag just outside Denver.

Ardent Mills
After that it’s on to Ardent Mills. Supported by 40 flour mills, three bakery-mix facilities and specialty bakeries located across the U.S., Canada and Puerto Rico, the company has deep roots in communities throughout North America. Ardent Mills is headquartered in Denver and employs more than 100 certified millers, supporting thousands of local jobs and contributing billions of dollars to local economies. Look forward to a full tour of the flour mill just outside Denver in Commerce City.

Dirtless Farms
Evan Premer grew up surrounded by fields. His family had small gardens and ranches, so farming has always been a part of his life. As an adult, Evan went to another field—the Army—where he completed tours of duty in Germany and Iraq. After he completed his service, he gained valuable agricultural training at Circle Fresh Farms, with the help of Farmer Veteran Coalition’s partner in Colorado, Veterans to Farmers. Evan now operates Dirtless Farms – a vertical farm that grows a variety of leaf greens for restaurants across the Denver-metro area.

After a tour of Dirtless Farms, get a taste of the delicious greens grown there as the tour stops for lunch at Linger, a farm to table restaurant that Evan supplies with fresh produce.

5:00 – 6:30 p.m.
Welcome Reception
Sponsored by Penton Agriculture 
Just back from the Ag Tour or just arrived in town? Pop in for a drink with your friends and colleagues at a relaxing welcome reception to start the Fall Conference off right.

Wednesday, September 23

8:00 – 9:00 a.m.
ABEF Board Meeting

10:00 – 11:00 a.m. 
NAMA Board Meeting

10:00 – 11:00 a.m.
Pre-Conference Workshop
Emotional Intelligence: The Science Of Leadership Under Pressure
Bill BenjaminBill-Benjamin_web

Why do smart people fail? Why do technically brilliant individuals have trouble managing others and collaborating on a team? It’s not because they lack intelligence or technical skills. Far from it. What they lack is a critical level of Emotional Intelligence (EI) and the ability to manage their emotions and others when they are under pressure. Whether you’re a formal manager or want to increase your individual performance (or both), Bill will teach you the foundational principles and brain science of Emotional Intelligence. You’ll become a student of human behavior and begin to understand what your brain does under pressure and how that affects your decisions and the impact you have on others. By learning how to manage your emotions in your most difficult moments, you’ll perform and lead at your best under pressure, and connect with others in a more meaningful way.

Bill Benjamin is one of the original partners at the Institute for Health and Human Potential (IHHP) and passionately contributes to the development of the organization’s future through his speaking, his engaging leader-to-leader conferences and his advocacy to get the message out to the rest of the world. Prior to joining IHHP, Bill was Vice President of a computer software firm, leading the sales, consulting and marketing divisions. Under his leadership, the company grew from $2M in sales and a number 10 ranking in their industry, to over $75M in sales and the number one ranking. His passion and enthusiasm for Emotional Intelligence and its impact on leadership development will leave you inspired and wanting more. Bill has delivered leadership programs to diverse groups that include the US Army, NASA, Intel and Goldman Sachs.

11:00 a.m. – 12:30 p.m.
Welcome Luncheon
Agriculture Policy Overview—What It Means to You SaraWyant-Agripulsephoto1_w
Sara Wyant, President, Agri-Pulse Communications
Sponsored by NAFB

Agriculture policy affects farmers and ranchers daily. Hear from a leading farm and rural policy journalist as she offers an insider view on current and potential legislative decision issues affecting the 2.1 million U.S. farm operations in our country today.

Sara Wyant is President of Agri-Pulse Communications, Inc., a diversified communications firm with offices in Washington, D.C., and Camdenton, Missouri. As a veteran farm policy reporter, she is well recognized on Capitol Hill, as well as within farm and commodity associations across the country.

1:00 – 2:30 p.m.
Keynote Session
Performing Under Pressure: The Science of Doing Your Best When it Matters MostBill-Benjamin_web
Bill Benjamin

This program is based on the book by the same name co-authored by noted psychologist Hendrie Wesinger and IHHP’s J.P. Pawliw-Fry. Leadership is not easy, especially under pressure. Pressure diminishes our ability to think, make decisions and connect with others in a meaningful way.

With pressure increasing in all aspects of our lives, the ability to manage it is one of the key differentiators of high performing managers and leaders. In this high-energy exchange with Bill Benjamin, you’ll learn:

• How to better manage pressure so it becomes a competitive advantage as you grow your career drive performance within your organization

• About the results from a study of 12,000 people and what the top 10% did to excel under pressure

• Three critical insights to help you avoid the sabotaging effects of pressure

• Eye-opening stories of leaders and organizations who have managed pressure effectively to succeed

• How pressure affects your brain and to develop strategies you can use to perform when the heat is on

Organizations like Goldman Sachs, Intel, Coca-Cola, NASA, and the US Navy and Army, as well as Olympic athletes and NBA teams, have benefitted from IHHP’s cutting-edge approach to performing under stress. This session will help you drive engagement, innovate, grow, increase customer service and succeed in the face of constantly increasing pressure.

2:30 – 2:45 p.m.
Break
Sponsored by the National Cotton Council 

2:45 – 3:45 p.m.
Breakout Sessionsjcomier_web
Choose between one of three sessions

The State of Social Media & What You Need to Know
Jason Cormier, Co-Founder, Room 214
Social media budgets will more than double over the next five years, and keeping up with all the changes (and opportunities) is no easy task. Get the scoop on new trends, tools and practices that are making social media a key differentiator for successful organizations everywhere.

The Other Weed in Ag
Moderator: Max Armstrong, This Week in Agribusiness
Panelists: Taylor West, Deputy Director, The National Cannabis Industry Association and Brooke Wise, Founder/CEO, The Growing Kitchen (Third panelist TBD)

Join a panel of experts as they discuss the current and future impact of Marijuana in Agriculture. Its a new and exciting topic that a lot of people are interested in, especially in CO. While legal in just a few states, that could change quickly across the country. We will have a variety of people from producers to media to distributers. A moderator will help us talk through the views on legalization, regulations, Organic vs GMO, technology and much more.

Attitudes on Sustainability: Rural Millennials
Laura Netz and Malek Draoui, Insight Strategists, Colle+McVoy 

Malek-Draoui_webLaura-Netz_webHow does the millennial generation’s call to ‘heal the world’ translate to those young people pursuing careers in production agriculture? Do the pillars of modern sustainability – people, planet and prosperity – resonate with ag’s future leaders? And how do beliefs around sustainability differ amongst millennials interested in agriculture and the generation at large? We seek to answer these questions to understand their implications for everyone involved in rural communities, production farming and ag marketing.

3:45 – 4:00 p.m.
Break
Sponsored by the Agriculture Council of America  

4:00 – 5:00 p.m.
Breakout Sessionsjcomier_web
Choose between one of three sessions

The State of Social Media & What You Need to Know
Jason Cormier, Co-Founder, Room 214
Social media budgets will more than double over the next five years, and keeping up with all the changes (and opportunities) is no easy task. Get the scoop on new trends, tools and practices that are making social media a key differentiator for successful organizations everywhere.

The Other Weed in Ag
Moderator: Max Armstrong, This Week in Agribusiness
Panelists: Taylor West, Deputy Director, The National Cannabis Industry Association and Brooke Wise, Founder/CEO, The Growing Kitchen (Third panelist TBD)
Join a panel of experts as they discuss the current and future impact of Marijuana in Agriculture. Its a new and exciting topic that a lot of people are interested in, especially in CO. While legal in just a few states, that could change quickly across the country. We will have a variety of people from producers to media to distributers. A moderator will help us talk through the views on legalization, regulations, Organic vs GMO, technology and much more.

Storytelling and the Right to Laugh
Sam Adams

Sam_Adams_webEver find yourself playing with the cell phone—or worse, nodding off to sleep—because a presentation is boring? Of course you have. What you were listening to probably lacked humor and the element of storytelling, which tends to turn an otherwise tedious story into a memorable one … one you can easily put into your own words and share with your friends. And in this age of content, sharing and viral marketing, isn’t that the point? Don’t be boring. Tell stories instead of giving lectures. Sam will show you how to have the last laugh by injecting some humor into your marketing strategies.

5:00 – 7:00 p.m.
Networking Reception on the deck of The Curtis

Join your colleagues for a networking reception and unwind after the first exhilarating day of Fall Conference.
Sponsored by Brighton

Thursday, September 24

8:00 – 8:30 a.m.
Breakfast
Sponsored by Rhea + Kaiser

8:30 – 10:00 a.m.
General Session
Hocus Focus: Stay Resilient & Choose the Right Shiny Red Balls!Kelli-Vrla-2015_web
Kelli Vrla

Do you find yourself managing several tasks at once? Feel like your’e spinning plates? Have you started to drop a few? You’re not alone … statistics show we work 1/3 of our lives, sleep 1/3 of our lives, and spend the final 1/3 of our lives with home and hobbies.

Stress from our work lives is now creeping over into our home lives and vice versa. There’s a healthy line of balance that needs to be drawn. Harvard Business Review says we’re all in the middle of at least 15 things at once—diminishing our effectiveness and adding to our burnout. Most of us have reached a breaking point and we’ve—quite frankly—had enough.

Kelli Vrla is here to help you:

• Assess your work-life balance and why it may be draining you instead of sustaining you!

• Learn at least 52 known stress reducers

• Understand the cause of the GAP

• Learn how to reach for your OWN OXYGEN MASK first, then help others

• Quickly use dynamite and easy coping techniques to handle your most pressing challenges

• Stay laser-focused amidst the chaos

• Know what makes us tick and what ticks us off

• Control your energy – surge when you really need it!

• Generate a personalized productivity plan that works for you!

Kelli Vrla is a Rocky Mountain based corporate communications consultant who has enlightened and “entertrained” thousands in the U.S., Europe and Central America through her dynamic presentations. Kelli has over 30 years of lessons and experience under her belt. She spent 16 years as a broadcast sales executive in radio and 14 years as CEO of her own people development firm.

Her in-the-trenches scope of learning comes from firsthand experiences in handling change, effective marketing, bottom-line communications, difficult and demanding people, and motivating the tough-to-motivate people.

Since her radio days at ABC and CBS, Kelli has successfully helped people enhance their personal and professional development skills. She’ll show you how to own your job and get others to own theirs. Learn to handle change before it handles you and deal successfully with even the most challenging personalities in your organization.

Professional Development Awards of Excellence Presentation
Join us as we honor the Professional Development Awards of Excellence award winners and pass the gavel to the incoming NAMA president.
PDA Awards sponsored by Penton Agriculture

10:00 – 10:15 a.m.
Break 

10:15 – 11:15 a.m.
Breakout Sessions
Choose between one of three sessions

Value Innovationscott-kington-head-shot_webJohann-Venter_web
Johann Ventor, VP, Director of Technology, AMVAC Chemical Corporation 
Scott Kington, EVP, Strategic Planning and Consulting, Woodruff Sweitzer
As the market becomes more and more crowded, companies are looking for new opportunities that move beyond battling the competition and establish a presence in uncontested space. How do you find these uncontested spaces? Better yet, how do you find the spaces that are most desired by your most important customers? The Value Innovation process is a 10-step tool to help companies not only identify their most important customers, but also deliver on those things that they value most. Join Johann and Scott to learn how AMVAC has put this approach to use in the ag sector to ensure they grow in the right direction … and how it can work for your company, too!

Sustainability and the ConsumerRandyKrotz_web
Randy Krotz, CEO, U.S. Farmers and Ranchers Alliance (USFRA)
What does sustainability mean to a consumer? We think we know, but do we really? We need to better understand how farmers and ranchers can communicate with food connectors and millennials about sustainability practices within their own operations. USFRA consists of more than 80 farmer- and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today’s food is grown and raised.

Body Talk: Why What You Don’t Say Matters 
Anna Conradanna-conrad-lg_web
The majority of communication between people takes place through body language. Does your body language add to your credibility and make you appear confident? Or does your body language make you seem evasive and uncomfortable? How can you make sure you’re communicating the actual message you’re trying to get across? This highly interactive workshop will help you make sure that what you really want to say is being heard.

11:30 a.m. – 1:00 p.m.
Closing Luncheon Session
Through the Lens of a Leader
Scott Williams, Executive Vice President and Chief Marketing and E-Commerce Officer, Cabela’s
Sponsored by Penton AgricultureScott-Williams-headshot_web

End your Fall Conference experience with a view of business and e-commerce from Scott K. Williams. Scott has been Cabela’s Executive Vice President and Chief Marketing and E-Commerce Officer since October 2011. He joined Cabela’s after serving as President of Fanatics, Inc., a vertically integrated online retailer of team and league licensed sports apparel and collectibles.

Scott was a Corporate Vice President of Wal-Mart Stores, Inc., from 2006 to May 2010, serving as General Manager of Samsclub.com. From 1996 to 2006, Mr. Williams was an executive with OfficeMax Incorporated, where he held a series of key leadership positions, including Senior Vice President, OfficeMax Direct Business Segment and Senior Vice President, Marketing.

Nominations for the 2015 Professional Development Awards of Excellence

Written by NAMA on Wednesday, June 24, 2015 , 11:57 am

The Professional Development Awards of Excellence honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales.

The deadline for submitting nominations for the Professional Development Awards of Excellence is July 24, 2015.  These awards will be presented at the 2015 Fall Conference, September 22 – 24, at The Curtis Hotel in Denver, CO.

Below is a list of the past Awards of Excellence recipients:

Marketing Communications
2014 – Ryan Parkin
2013 – Gary Sakin
2012 – Troy Schroeder
2011 – Margaret Fogarty
2010 – Scott McClure
2009 – Lou Ireland
2008 – Paul Redhage
2007 – Pete Kovac
2006 – Steve Engle
2005 – Bev Larson
2004 – Neil DeStefano
2003 – Sarah Vacek
2002 – Ken Anderson
2001 – Doug Headley

Product/Species Management
2014 – Kelly Smith
2013 – Zach Hetterick
2012 – Kevin Bien
2011 – Stephanie Gable
2010 – Elena Lindemann
2009 – Gary Robertson
2008 – No award was given in this area
2007 – Klaas Okkinga
2006 – No award was given in this area
2005 – Dennis Gehler
2004 – Wendy Elliott
2003 – Brian Markwardt
2002 – Tony Klemm
2001 – Tony Solon

Public Relations
2014 – Lisa Adams
2013 – Linda Romander
2012 – Justin Funk
2011 – Chuck Zimmerman
2010 – Sue Otten
2009 – Deron Johnson
2008 – Beth Andersen
2007 – Greg Smith
2006 – Barry Nelson
2005 – Janice Person
2004 – Kendal Frazier
2003 – Mike Ricciuto
2002 – David Buchholz
2001 – Ken Gordon

Sales
2014 – Gary Vorpahl
2013 – Jay Carlson
2012 – John Rozum
2011 – Sue Lee
2010 – Marvin Kokes
2009 – Pete Weil
2008 – Vernon Benes
2007 – Bill Heffron
2006 – Anita Vanderwert
2005 – Margaret Wallace Oldham
2004 – Allen Barkve
2003 – Cliff Becker
2002 – Bob Deiss
2001 – Tom Taylor

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at jennyp@nama.org.

You can either download the nomination form in an Adobe PDF format or fill out the online nomination form.

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