Erica Guthrie: Public Relations and Crisis Communications

Written by Paulsen AgriBranding on Wednesday, September 17, 2014 , 10:27 am

Your next crisis is a click away, so what is your social plan? The 2014 NAMA Fall Conference got a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Erica Guthrie is the Vice President of Public Relations and Content Marketing for McCormick Company. She moderated the panel that used a real-life animal health PR case study in handling crisis communications in both internal and external PR as well as social media.

Brad Delano: Utilizing Big Data to Deliver a Rock Solid Plan

Written by Paulsen AgriBranding on Wednesday, September 17, 2014 , 9:58 am

Does it really matter how big your data is? Whatever you have is a good start. Big, little, enhanced or purchased data can help you make better decisions and understand your current or prospective customers. Brad Delano of Infinity Direct moderated a panel at the 2014 NAMA Fall Conference that looked at how to use data to drive revenue and increase consumer interaction.

Chad Colby: What Do You Know About Drones?

Written by Paulsen AgriBranding on Wednesday, September 17, 2014 , 9:24 am

Chad Colby, host of AgTechTalk.com, shared the latest on Unmanned Aerial Systems (UAS) and Unmanned Aerial Vehicles (UAV) applications in agriculture with the NAMA 2014 Fall Conference in Chicago. He talked about how this technology is impacting real-time communications expectations.

Matt Anselm: Understand the Role Content Should Play in Your Marketing Plan

Written by Paulsen AgriBranding on Wednesday, September 17, 2014 , 8:23 am

Content marketing drives impressions, engagement and ultimately brings your customer to you. Matt Anselm is a content strategist at HLK, who presented as part of a content case study at the NAMA 2014 Fall Conference in Chicago.

Mark Sneider: Creating Lasting, Productive Partnerships Between Agency & Marketers

Written by Paulsen AgriBranding on Tuesday, September 16, 2014 , 5:47 pm

Mark will tapped into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shared survey data gathered by his firm to explain what marketers (and agencies) can do to best insure that relationships succeed.

Steve Hughes: Presenting With Excellence

Written by Paulsen AgriBranding on Tuesday, September 16, 2014 , 5:05 pm

Steve Hughes is the founder and President of Hit Your Stride, LLC, and his mission is to help people look and sound smart when they talk. He told the NAMA Fall Conference audience about the tools they need to be a more dynamic and effective presenter.

Email Marketing Still Works: Beefing Up the Basics

Written by Paulsen AgriBranding on Tuesday, September 16, 2014 , 3:10 pm

Does email marketing still work in a social media world? Jessica Best says it does. She is a Digital Marketing Evangelist with emfluence who spoke at the NAMA Fall Conference in Chicago. She explained what works well in a social media world from the email side of things and what the future holds.

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