My Favorite Song Essay.

NAMA Announces 2016 Agri-Marketing Conference Keynote Speakers

Written by NAMA on Monday, November 16, 2015 , 9:50 am

image001[1]Once again, NAMA has assembled three internationally known thought leaders to continue building your agri-marketing career “From the Ground Up.” You’ll discover why compelling stories are the key to inciting action among your customers.

Get actionable ideas for creating measurable change to grow business and create successful campaigns. And walk away with the tools and inspiration to make some personal changes for a more fulfilling, rewarding life.

Joseph-Grenny_WEBJoseph Grenny
Marketing is Influence

The “Six Sources of Influence” represents the best that social science has to offer from over seven decades of careful research. It offers marketing leaders a powerful and portable way of doing what they are charged to do – create rapid, profound and measurable behavior change in order to help enterprises grow.

In this fast-paced, hands-on presentation, New York Times bestselling author Joseph Grenny will share a simple model for understanding and changing human behavior you can put to work in your marketing career.

Joseph Grenny is co-author of four immediate New York Times bestsellers and creator of four award-winning training programs of the same titles— Crucial Conversations, Crucial Confrontations, Influencer and Change
Anything. He co-founded VitalSmarts, an innovator in corporate training and organizational performance, for which he was awarded the 2007 Ernst & Young Entrepreneur of the Year award.

VitalSmarts has helped more than 300 of the Fortune 500 realize significant results using a proven method for driving rapid, sustainable and measurable change in behaviors. Named the 2008 Business of the Year by the Association of Learning Providers, VitalSmarts has also been ranked eight times by Inc. magazine as one of the fastest growing companies in America and has trained more than one million people worldwide.

davis_WEBAndrew Davis
INSPIRED! How brilliant brands create a sudden urge to act!

We create great content and smart creative. We target specific audiences using print, radio, television and digital media, and it works. But what if we went big? Much bigger. What happens when you think like a television executive?

Author and former television producer, Andrew Davis will teach you the five secrets to creating content that inspires demand. You’ll learn how to use Google Trends to measure your impact in the market. He’ll encourage you to own the entire consumer journey and show how to short-circuit the ‘search.’

You’ll walk away ready to create your own Moments of Inspiration: moments that inspire your customers to act in predictable and repeatable ways that drive big revenue. Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon. com’s Top 100 Marketing Books.

In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has changed the way publishers
think and how brands market their products in a digital world.

Jim-Morris_WEBJim Morris
Overcoming Obstacles

Everyone faces obstacles … in business, relationships and life. The key to success is in how you respond. The 2015 Closing Keynote Speaker is living proof that you can totally transform your life and your business if you put others first and find a mentor.

Speaking about second chances and overcoming incredible strife, Jim Morris’ story is a testimony that goals can be achieved, even if the odds aren’t in your favor. In fact, Jim’s meteoric rise from 35-year-old high school teacher to flame throwing major league pitcher in three months made cinematic history with the release of “The Rookie” starring Dennis Quaid.

“The Rookie,” a heartwarming and unforgettable Disney blockbuster about chasing your dreams and keeping your promises, won the ESPY for Sports Film of the Year. Sports Illustrated also voted it one of the five greatest baseball films ever made.

Jim has been a public speaker for 10 years and has participated in prestigious speaking events such as The Million Dollar Round Table. He is also the author of “The Rookie.” No longer living in silence, Jim will draw on his own life experiences to inspire your leadership and confidence that you can achieve your dreams. Audiences across the country find him motivating and entertaining— and you will too!

NAMA Webinar This Week!

Written by NAMA on Monday, November 16, 2015 , 9:49 am

How Marketers Can Respond in a Down Ag Economy

It’s no secret that the U.S. ag economy is in a downturn. But what many ag marketers don’t know is that the economic slump presents a wealth of opportunity – both for farmers and agri-business. How bad is the ag economy? What can marketers do? Learn more at this webinar, featuring interviews with Richard Brock, President of Brock Associates, which publishes The Brock Report, and Steven D. Johnson, PhD, Farm and Agriculture Business Management Specialist at Iowa State University Extension.



Greg Guse, Executive Vice President, Industry Analyst and Clara Jacob, Creative Director, both with Paulsen


Date:  Thursday, November 19

Times: 2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Cost:  $50.00

Click here to register for this webinar!

Win an iPad Mini from NAMA

Written by NAMA on Monday, November 16, 2015 , 9:48 am

iPadMini-Press-02-970-80Recruit someone you know to become a NAMA member and be entered into a drawing for an iPad Mini. The member-get-a-member campaign will run from October 15 through December 10. The drawing will take place December 11.

Simply tell your recruit to join at and add your name and company in the box titled “Referred By.” They can also call the NAMA office (913) 491- 6500 to join; remind them to say they were referred by you.

The more members you recruit, the more your name will be entered into the drawing!

NAMA and ABM Reception Huge Success at NAFB Convention

Written by NAMA on Monday, November 16, 2015 , 9:47 am

22345807223_f23de5d6b6_o 22548614457_8cb37044db_o 22548670228_c9a4bedb64_o 22574818859_a7b3df9175_o 22966980945_d5ddf9e2c7_oABM, NAMA and the MoKan NAMA Chapter hosted a reception on Wednesday, November 11 in conjunction with the NAFB Convention in Kansas City, MO.  Approximately 100 people attended, making it a resounding success.  It was an excellent opportunity to relax and network after a long day of sessions.

Thanks to ZimmComm New Media for the great photos!

Heartland NAMA Chapter Event

Written by NAMA on Monday, November 16, 2015 , 9:46 am

Join the Heartland NAMA Chapter on Thursday, November 19 at Baxters in the Holiday Inn on Route 9 (3312 E Empire Street, Bloomington; across from the airport) at 5:30.  $10 per person to cover snacks and room rental.  Feel free to bring a guest.

RSVP Mary Auth at (217) 351-6373 or

Mark your calendars for upcoming Heartland NAMA Chapter Events:

In December, they are planning a webinar on measuring social media.  Cliff Dolbeare of GROWMARK will be conducting the webinar mid-day on December 6.  Details on how to participate are coming.

In January, members of the Chapter will travel to Austin’s Fuel Room in Libertyville for a Rock n Roll Region IV Best of NAMA Celebration. Save the date for January 21.

Chicago NAMA Supports Chicago High School for Agricultural Sciences

Written by NAMA on Monday, November 16, 2015 , 9:45 am

The Chicago NAMA Chapter worked with the Chicago High School for Agricultural Sciences to develop a video the school could use with prospective students, parents, sponsors, industry partners, community and others to capture the culture and vision of the school. Chicago chapter members, along with Max Armstrong and the team at This Week in Agribusiness, donated time to conduct interviews, shoot video footage, draft a script and edit the video into something the chapter feels is for a very worthy cause.

Click here to watch the video!


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