NAMA Welcomes New Executive Committee

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

PRESIDENT
Scott McClure, Gateway Chapter
Brighton Agency

Scott McClure is Senior Vice President, Influencer Engagement, at Brighton Agency. He is the lead strategist for all Brighton agribusiness accounts, providing strategic counsel and support for all clients; management of group budgets, performance and personnel; and new business. His responsibilities also include being group leader for Brighton Influencer Engagement (PR) accounts, providing support for agricultural and non-agricultural client teams, strategic planning, content development and maintaining media and industry relationships.

Scott has been active with NAMA for many years at both local and national levels. He has served as a Best of NAMA judge for five years, he was the Agri-Marketing Conference Vice Chair in 2012 and chaired the committee in 2013. Scott joined the Executive Committee in 2014.

PRESIDENT/ELECT
Sara Steever, Northern Prairie Chapter
Paulsen

Sara Steever was named president of Paulsen in May of 2014. Her role is to set the vision for Paulsen, ensuring that strategies in marketing, PR and media are aligned with digital and analytics, and to lead a team of 35 agri-marketing professionals.

Sara’s NAMA experience includes national conference chair for the 2013 Fall Conference as well as Best of NAMA conference committee member since 2012. She is a member of the Northern Prairie NAMA chapter and liaison to the new SDSU student chapter in Brookings, SD. National Agri-Marketing Association presented Sara with the Horizon Award for Paulsen’s development of the Best of NAMA entry website. She joined the NAMA executive committee in September 2015.

SECRETARY/TREASURER
Deron Johnson, MoKan Chapter
FLM Harvest

Deron Johnson serves as Senior Vice President and member of the executive leadership team at FLM Harvest. He has more than 30 years of experience in editorial, agency and corporate communications leadership roles, the vast majority of that time spent in agriculture.

Deron has been a two-time Agri-Marketing Conference breakout session speaker, has served on multiple NAMA task forces, has held key roles on NAMA’s Careers and Professional Recognition committees and was the 2009 recipient of the Professional Development Award of Excellence in Public Relations.


Each year, NAMA appoints two new Vice Presidents to join the Executive Committee. These new officers are Jenna Oesch, Bayer and Melanie Rice, Brownfield.

VICE PRESIDENT
Jenna Oesch, Gateway Chapter
Bayer

Jenna Oesch is the Global Marketing and Customer Experience Lead for Bayer Crop Science Vegetable Seeds. She is responsible for strategy, people and team development and oversight of a 70+ member organization that helps increase top line business value through balancing customer strategy with product and distribution strategy. Jenna is a catalyst leader that drives a customer centric mindset across the organization and empowers employees to actively seek to understand customers’ needs and uses feedback to tailor marketing strategy and campaigns that maximize customer relationship marketing, sales effectiveness and revenue optimization. She is recognized for leading change that aligns strategically to growth drivers and influencing through both formal and informal networks.

Jenna has been a member of NAMA for almost 15 years and has served as national conference chair for the Agri-Marketing Conference and Fall Conference. The National Agri-Marketing Association has presented Jenna with the Dilworth Innovation Award, the Horizon Award and the Outstanding Chair Award.

VICE PRESIDENT
Melanie Rice, Iowa Chapter
Learfield IMG College

Melanie Rice is a National Accounts Manager with Learfield IMG College focusing on sales with the Brownfield and state news divisions. She has worked in agricultural communications her entire career with agency, corporate and media sales experience.

Melanie served as the 2007 NAMA Boot Camp Chair, 2018 Fall Conference Chair and has held many positions at the chapter level including president of the MoKan Chapter. She is a long-time student NAMA judge and was a 2008 NAMA Horizon Award recipient.

The following are continuing on as Vice Presidents of the Executive Committee for the 2019 – 2020 year: Sharon Larson, CHS, Inc.; John Rozum, Association of Equipment Manufacturers; Laura Svec, Corteva, and Andrea Slattery, Vita Plus.

NAMA Webinar: A New Meaning for “AI” in Agriculture

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

Agriculture and technology have always gone hand in hand.  The next era of technology and agriculture is moving into places like Artificial Intelligence (AI) and it’s going to touch all industry sectors – from production to processing, all the way to consumption. This case study takes a snapshot of the world of AI – from both the critic and supporter perspective – and how its applications continue to transform the agriculture industry.
 
Join Mike Garrison and Joel Erb, from Padilla, as they delve into this subject. Key points they’ll address: 

  • AI is abstract and viewed by many as “evil.” But when utilized and managed correctly, AI provides insights that agriculture needs to produce more, and create trust between a farmer and a consumer.
  • Companies must understand the value of trust before investing heavily into AI to manage consumer data.
  • It’s not whether but when to apply AI, and how to apply it.

Date:  Wednesday, May 15
Time: 2:00 p.m. Central
Cost: Members: $40 Non-Members: $50 

Click here to register for this webinar!


Join NAMA & NAFB at Ag Media Summit

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

Join NAMA & NAFB for a reception at the Ag Media Summit on July 29 at 9:00 p.m. at the Doubletree in Bloomington, Minnesota. Join us after dinner for drinks and networking. The reception will be co-sponsored by the National Association of Farm Broadcasting. No need to register and no need to be a NAMA or NAFB member.

The Ag Media Summit takes place July 26-31 in Minneapolis/Bloomington at the Doubletree. For more information on AMS visit agmediasummit.com.

Register Now: Boot Camp 2019

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

Join the National Agri-Marketing Association for the 16th annual NAMA Boot Camp, August 14-16 in Kansas City.

REGISTER NOW!

The Hotel:

The Kansas City Marriott Country Club Plaza in Kansas City, MO. The room rate is $159.00. Call Marriott Reservations to reserve your room, 1 (800) 810-3708. Make sure to mention the National Agri-Marketing Association when making reservations.

Schedule-At-A-Glance: 

Wednesday, August 14
8:00 a.m. to 4:00 p.m.MoKan Ag Tour
5:00 to 7:30 p.m.Welcome Dinner & Networking Activity
Thursday, August 15
8:00 a.m.Breakfast
8:30 to 10:00 a.m.General Session
10:00 to 10:30 a.m.Break
10:30 a.m. to NoonProducer Panel
Noon to 1:30 p.m.Luncheon Panel Discussion
1:30 to 2:30 p.m.Breakout Sessions
2:30 to 3:00 p.m.Break
3:00 to 4:00 p.m.Breakout Sessions
4:30 to 6:30 p.m.Offsite Reception
Friday, August 16
8:00 a.m.Breakfast
8:30 to 10:00 a.m.General Session
10:00 to 10:15 a.m.Break
10:15 to 11:15 a.m.Mentor Panel Discussion
11:30 a.m.Meeting Adjourn

Mark Your Calendars for Fall Conference

Written by NAMA on Wednesday, May 8, 2019 , 12:13 pm

The 2019 Fall Conference is heading to St. Louis. Mark your calendars for October 7-9 at the Ritz Carlton in Clayton. More details coming soon!

Iowa, Cornbelt & Cornhusker Meeting

Written by NAMA on Wednesday, May 8, 2019 , 12:11 pm
Join the Iowa, Cornbelt and Cornhusker NAMA chapters for an educational luncheon and tour of Stine Seed Company, headquartered in Adel, Iowa. Learn about Stine’s 40-year history in the retail seed industry and get a behind-the-scenes look at their world-class breeding programs, innovative production practices and biotechnology.
The tour is limited to 50 registrants. RSVP today! Fees to Attend:  $25NAMA Member, $35 Non-Member, $15 Young Professional, $0 Current Student

SCHEDULE:
Noon – Lunch  12:45 p.m. – Marketing Behind the Seeds with David Thompson, Marketing Director 
1:15 p.m. – Q&A with Harry Stine, CEO
1:45 p.m. – Farm Tour 3:15 p.m. – Conclude Tour 
4:00 p.m. – Reception at Sunrise Acres 32016 Old Portland Rd., Adel, IA. 50003

Enjoy hors d’ourves and refreshments with your fellow agri-marketers following the tour. There is no registration limit for the reception – all are welcome! 

Please register by Noon on Monday, May 13th

Register Now!

Mokan NAMA & the Power of Podcasts

Written by NAMA on Wednesday, May 8, 2019 , 12:11 pm

Please join the MoKan NAMA Chapter to network with fellow members over a lunch-and-learn focused on the Power of Podcasts


Brent Bowen, Founder and Chief Storyteller of KC-based Sparkcade Marketing, will share from his experience how podcasts can extend influence beyond a brand’s typical reach, and demonstrate, through case studies, why podcasting should be part of any communication or marketing strategy. 

WHEN: Tuesday, May 21
WHERE: Rockhill Grill, 2000 Grand Boulevard, Kansas City, MO
TIME: Networking begins at 11:30 a, with lunch and speaker to begin at Noon

Cost is $20 per registrant. Please RSVP by May 17. We look forward to seeing you there!

Questions can be directed to Jennifer Saylor, jsaylor@jlfarmakis.com

Register now!



Badger NAMA Business Breakfast

Written by NAMA on Wednesday, May 8, 2019 , 12:04 pm

Media Training Tips and Tricks Workshop + Case IH Factory Tour
When: 
Thursday, May 30, 9:00 am – 12 noon

Where: Racine Experience Center
2701 Oakes Road
Sturtevant, WI 53177

Schedule: 9:00 AM (Breakfast) | 9:45 AM (Media Training Tips and Tricks workshop) | 10:45 AM (Case IH factory Tour)

Registration
$18 | members
$20 | non-members
$15 | students

Think. Breathe. Bridge. Don’t get caught in a media interview stumbling over words and saying things you, or your company, will regret. Join Badger NAMA for the first of a series of Business Breakfast workshops reviewing core marketing and communication tactics. In ‘Media Training Tips and Tricks,’ two ex-television reporters, turned agri-marketers, will walk you through the basics of preparing for television and print interviews. A live demonstration of these principles will help bring the content to life. We will follow the presentation with a tour of the Case IH factory in Racine, which is home to the Case IH Magnum Series tractors.

Please direct any questions to Jake Wolter (jwolter@bader-rutter.com).

Register Now!

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