Join the National Agri-Marketing Association for the 13th annual NAMA Boot Camp, August 9-11 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.
Find everything you need to know on the Boot Camp Website and check out the schedule below:
Tuesday, August 9
TBD — MoKan Ag Tour (optional)
The tour is an on-farm experience. Make plans to kick off Boot Camp by participating in Missouri-Kansas NAMA’s ag tour.
4:00 p.m. — Boot Camp Registration
5:00 – 6:00 p.m. — Welcome Reception
6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.
Wednesday, August 10
8:00 a.m. — Continental Breakfast
10:00 – 10:30 a.m. — Break
10:30 a.m. – Noon — General Session
Moderator: Jared Spader, VP of Strategy and Business Development/U.S. Operations, AgCall
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.
Noon – 1:30 p.m. — Luncheon
1:30 – 2:45 p.m. — Breakout Sessions (choose one)
A Year in the Life of a Producer
This highly interactive session will address basics of the industry along with issues and challenges. Hear it straight from the producer.
2:45 – 3:00 p.m. — Break
3:00 – 4:00 p.m. — Breakout Sessions (choose one)
Marketing & Commodities
Mike McGinnis, Successful Farming
4:30 – 6:30 p.m. — Off-site Reception
A shuttle will take attendees to a special reception at Snow and Company. Snow and Company is an artful frozen cocktail bar located in the heart of the Crossroads Art District of Kansas City, MO. Check it out at www.snowandcompany.com.
Thursday, August 11
8:30 a.m. — Breakfast
9:00 – 10:00 a.m. — General Session
Tech Trends That Are Changing Marketing
Sara Steever, Paulsen
Innovation and invention in technology will never again be as slow as they are right now. As savvy marketers, we must learn to see opportunity in this technological chaos especially as the pace of change accelerates. Sara will cover topics including consumer behavioral changes, Internet of Things, big data, artificial intelligence, neuromarketing, and virtual reality. As marketing evolves, we must also have strategies in place for staying current and sorting out fads from important long-term trends.
Sara Steever is president at Paulsen, an integrated ag agency in Sioux Falls, S.D. As president, Sara inspires clients, partners and staff to continuously learn, grow and innovate. Her strategic vision keeps Paulsen on the leading edge of ag marketing digital, thought and creative leadership.
10:15 – 11:30 a.m. — Closing Session
Winning the Name Game – How to Create Unforgettable Names
Mollie Young, Nametag International
A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations. Join speaker Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create unforgettable names.
It doesn’t matter if you are naming a seed, a fertilizer, a tractor or even a new company, creating a great name is imperative. Find out what the secret is to creating unforgettable names. Learn how to reach your key audiences thru naming, and make sure your brands are speaking the right language in this global world.
Three Takeaways –
1) How a successful naming project delivers business success
2) How to recognize an unforgettable name
3) It’s a global world – are your brands speaking the right language?
11:30 a.m. — Meeting Adjourn